Uncover the Real Impact of Your Ads with a Brand Lift Study
Uncover the Real Impact of Your Ads with a Brand Lift Study
Our client, a well-established manufacturer renowned for its high-quality and budget-friendly home appliances, recently unveiled their latest innovation – a state-of-the-art kitchen stove that promises to revolutionize home cooking.
Recognizing our expertise in crafting compelling and effective marketing campaigns, they’ve entrusted us with the task of promoting this cutting-edge product across a diverse range of digital platforms.
Our comprehensive marketing strategy will leverage a variety of formats, including standard display ads to create widespread awareness, interactive rich media ads to foster deeper engagement, and captivating video content to truly showcase the stove’s remarkable features and benefits in action.
Our client, eager to maximize the effectiveness of their marketing investments, sought to determine which of the three formats—standard, rich media, or video—yielded the highest brand recall among their target audience.
This crucial insight would not only inform the optimization of the current campaign but also serve as a valuable guide for future marketing endeavors, ensuring that their advertising efforts resonate most deeply with consumers.
Our Brand Lift study adhered to rigorous methodological standards, ensuring the reliability and validity of our findings.
We developed a carefully controlled experiment, exposing distinct segments of the target audience to each of the three ad formats – standard, rich media, and video. Following exposure, participants were asked the pivotal question: “Do you remember seeing this ad?”
By employing this robust research design, we could confidently attribute any differences in brand recall to the specific ad format, providing our client with actionable insights to optimize their marketing strategy.
Our Brand Lift study not only revealed the overall success of the campaign but also provided valuable insights into the relative effectiveness of each format.
Rich Media Ads: Surprisingly, the interactive elements of these ads did not prove to be more engaging, leading to a -15.4% lift in brand recall. Therefore Rich Media Ads did not help to increase the Ad Recall.
Key learning: Video ads were the most remembered by the audience!
