Day: July 19, 2024

3 Reasons to Use Brand Lift Studies to Transform Your Marketing Strategy Brand lift studies are starting to catch on as businesses seek more precise ways to gauge the effectiveness of their marketing efforts. At Biznaga Media, we’ve already explored...

The Proven Potential of Brand Lift: Insights from Nielsen A recent study by Nielsen (1), a global leader in audience measurement and data analytics, has shed new light on what drives brand lift, offering invaluable insights that further underscore its...